About us

About Us; a little bit about our story

“Liedo Designs” started as an illustration project by dancer Ana Lucía Liedo, while she was still a student in NYC; she started drawing the fairies from the ballet “Sleeping Beauty” since that’s what her group was performing for their end of the year performance; she decided to print her drawings into shirts so her classmates could get them as a souvenir for their performance. Due to the great response she received, she decided to continue with this project as a brand for illustration and clothing.

At the beginning, Liedo Designs would only sell illustrated shirts with ballet theme, until she started to receive clients that wanted to work with personalized illustrations for their own brands/schools/projects, so she started to work as well with exclusive designs with a personalized concept that started to sell really well.

Later begin the new ideas; Liedo wanted her brand to grow with more products to offer, being herself always cold, she wanted to offer a product that would keep dancers’ body warm (in her case, especially the hips), that’s how the jumpers and rompers begin.

There was a lot of fabric left from the production of jumpers and rompers, it wasn’t enough for more jumpers or rompers but it was enough for something else… that how the leg warmers become a new product; Liedo hates waste, and she wanted every inch of fabric to be used, so we also started making little bags for the leg warmers, hair bands and scrunchies.

Keeping up with the dance illustration theme, Liedo created her first printed fabric, creating the “snow scene” leotard; for so long she wanted to create a pattern fabric but wasn’t sure what to do, one day of inspiration she decided to update her “snowflakes” design and started to create it as a repetition pattern, and she was delighted with the result. The best way to display this fabric would be as a leotard, so she started to investigate a lot about leotard-making, so she could offer a simple design but a high-quality leotard that would show off her design.